MN32213: Strategy
[Page last updated: 23 May 2025]
Academic Year: | 2025/26 |
Owning Department/School: | School of Management |
Credits: | 10 [equivalent to 20 CATS credits] |
Notional Study Hours: | 200 |
Level: | Honours (FHEQ level 6) |
Period: |
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Assessment Summary: | EXCB 100% |
Assessment Detail: |
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Supplementary Assessment: |
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Requisites: |
In taking this module you cannot take MN32041 OR take MN32040 OR take MN22032
Before taking this module you must take MN12009 OR take MN12217 OR take ES10010 |
Learning Outcomes: |
By the end of the unit, you will be able to:
- Understand the role of factors of the external and internal business environments (resources and capabilities) on strategy.
- Understand corporate and business strategic choices.
- Gain awareness of issues related to strategy development and implementation.
- Develop a sound understanding of theories and tools of strategic management to analyse strategic phenomena.
- Develop analysis skills and the ability to interpret complex business situations. |
Synopsis: | In this unit, you will gain an understanding of a range of issues and theories of strategic management in diverse contexts, that will help you develop skills of strategic analysis and strategic thinking. You will explore strategies in the context of external and internal factors of the business environment. You will study business-level and corporate-level strategies and gain an appreciation of issues related to strategy development and implementation. |
Content: | The unit will examine firms' strategies in the context of the external business environment (including industry and competitive factors) and the internal environment (resources and capabilities). It will address business-level and corporate-level strategies. It will take account of issues related to strategy development and implementation. The unit will explore issues and theories of strategic management in diverse contexts. |
Course availability: |
MN32213 is Optional on the following courses:School of Management
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Notes:
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