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PS32020: Attitudes and social cognition

[Page last updated: 22 April 2025]

Academic Year: 2025/26
Owning Department/School: Department of Psychology
Credits: 5 [equivalent to 10 CATS credits]
Notional Study Hours: 100
Level: Honours (FHEQ level 6)
Period:
Semester 1
Assessment Summary: EXOB 100%
Assessment Detail:
  • Open-book written examination (EXOB 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take PS22008 OR take PS20168 OR take PS20109
Learning Outcomes: By the end of this unit you will be able to:
Have knowledge of and insight in classic and contemporary theory of attitude and the selected areas in social cognition.
Have knowledge of research methods and paradigms in the domains of attitude and social cognition.
Critical awareness of some important discussions and controversies in the domains of attitude and social cognition.
Critical understanding of the relevance of attitude theory and social cognition for everyday individual and social phenomena and problems.


Synopsis: "Learn about classic findings and contemporary discussions around the research on attitudes and social cognition. You will explore where attitudes come from and how they change; if attitudes can be used to predict behaviour; and contemporary debates around whether people always know their attitudes and voice them openly. You will also study research on stereotypes and prejudice. "

Content: This unit will focus on a selection of topics in the domains of attitude and social cognition. The unit provides you with knowledge of classic themes in attitude theory and social cognition, practical issues such as measurement, applied problems related to attitudes, such as advertising, political attitudes, behaviour change and prejudice reduction, and current developments such as implicit versus explicit measures of attitudes. There will be some classroom demonstrations of popular paradigms, as well as application exercises that will serve as hands-on illustrations of the material. Lastly, this unit will introduce you to current debates in attitudes and social cognition, including debates around implicit bias, behaviour prediction, and the stability of attitudes.

Course availability:

PS32020 is Optional on the following courses:

Department of Education
  • UHED-AFB20 : BA(Hons) Education with Psychology (Year 3)
  • UHED-AKB12 : BA(Hons) Education with Psychology with Professional Placement (Year 4)
Department of Psychology

Notes:

  • This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
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