MN32272: Services marketing
[Page last updated: 23 May 2025]
| Academic Year: | 2025/26 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Honours (FHEQ level 6) |
| Period: |
- Semester 1
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| Assessment Summary: | CWES 30%, CWOG 70% |
| Assessment Detail: |
- Oral Presentation Group (70%) (CWOG 70%)
- Essay Individual (30%) (CWES 30%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
Before taking this module you must ( take MN12013 OR take MN12014 OR take MN10573 OR take MN20016 ) AND ( take MN22031 OR take MN20608 OR take MN22222 )
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| Learning Outcomes: |
- Understand the defining characteristics of services and the unique challenges involved in marketing and managing services.
- Understand marketing decisions required for managing the services marketing mix.
- Critically apply service marketing theories to identify real-life service problems and formulate solutions
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| Synopsis: | Many developed economies are dominated by services, and nearly every product has a service component. Service-based organisations require a unique approach to marketing, from planning to implementation. The unit will provide an overview of key strategic concepts and distinctive issues in modern services marketing and management, thereby allowing students to develop knowledge and skills for identifying and resolving service-oriented issues faced by service providers.
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| Content: | The unit will highlight the distinctive characteristics of services and the unique challenges of service organisations. The unit will also examine critical aspects of marketing services, which include but not limited to understanding service customers, developing services, distributing services, promoting services, managing service processes and service encounters, striving for service excellence.
Indicative syllabus:
- Fundamental differences of services and goods
- Services marketing mix
- Implementing and assessing successful service strategies
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| Course availability: |
MN32272 is Optional on the following courses:
School of Management
- UMMN-ANB07 : BSc(Hons) Business with Thin sandwich placement(s) (Year 4)
- UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
- UMMN-AFB14 : BSc(Hons) Management (Year 3)
- UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)
- UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)
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Notes: - This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
- 好色tv and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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