MN32202: Marketing, sustainability and society
[Page last updated: 23 May 2025]
| Academic Year: | 2025/26 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Honours (FHEQ level 6) |
| Period: |
- Semester 1
|
| Assessment Summary: | EXCB 100% |
| Assessment Detail: |
- Closed-book written examination (EXCB 100%)
|
| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
|
| Requisites: |
|
| Learning Outcomes: |
By the end of the semester students will be able to define, explain and critique contemporary marketing theory and its consequences within the market.
|
| Synopsis: | This unit will introduce the topical discipline of marketing, sustainability and society. It will cover key concepts in sustainability marketing strategy, including ecological managerial practices, with a focus on issue-based applications of ethics to sustainability marketing and the socio-ecological consequences of marketing activity.
|
| Content: | Introduction to Marketing and Society
Ethical Issues in Marketing Strategy
Designing for a post-Pandemic plant based world
The Logic of Sustainability: Marketing and Nature
Marketing Communications and Ethical Theory
Social Norms
The Logic of Distraction - Marketing & Cinema, Violence
The Logic of Objectivity: SDG Marketing, Food & Drink
Big Data and Marketing Research Ethics
Overtourism and the Problem of Positioning
|
| Course availability: |
MN32202 is Optional on the following courses:
School of Management
- UMMN-AFB11 : BSc(Hons) Accounting and Management (Year 3)
- UMMN-ANB07 : BSc(Hons) Business with Thin sandwich placement(s) (Year 4)
- UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
- UMMN-AFB14 : BSc(Hons) Management (Year 3)
- UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)
- UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)
Department of Politics, Languages and International Studies
- UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 4)
- UXXX-AYB04 : BSc(Hons) International Management and Modern Languages (German) with Year Abroad (Year 4)
- UXXX-AYB06 : BSc(Hons) International Management and Modern Languages (Spanish) with Year Abroad (Year 4)
|
Notes: - This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
- 好色tv and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
|
