MN32199: International marketing management
[Page last updated: 23 May 2025]
| Academic Year: | 2025/26 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Honours (FHEQ level 6) |
| Period: |
- Semester 2
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| Assessment Summary: | EXOB 100% |
| Assessment Detail: |
- Open-book written examination (EXOB 100%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
Before taking this module you must take MN12013 OR take MN12014 OR take MN20016 OR take MN10573 OR take MN20081 OR take MN22033
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| Learning Outcomes: |
On completion of this unit, students should:
- Understand the marketing issues relevant to the development of an organisation's international activities.
- Understand how and why marketing strategies may need to be standardised, adapted and coordinated in international markets.
- Be able to demonstrate their ability to transfer theoretical and conceptual knowledge to practical international marketing contexts.
- Be able to demonstrate an understanding of the complexities and nuances presented by the challenge of operating in overseas markets and apply this understanding to the analysis and problem solving requirements of international marketing cases and scenarios.
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| Synopsis: | This unit seeks to provide a solid grounding in the disciplines of International and Global Marketing. It aims to build a flexible framework of reference points and analytical tools to enable and equip you with the knowledge and understanding that will allow you to work more effectively in an international marketing environment.
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| Content: | 1. Introduction
2. International Marketing environment
3. Culture
4. Research international markets
5. International market entry
6. International marketing strategy
7. Guest speaker
8. International branding
9. International marketing communication
10. International distribution
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| Course availability: |
MN32199 is Optional on the following courses:
Department of Chemistry
- USCH-AFB22 : BSc(Hons) Chemistry with Management (Year 3)
- USCH-AFM22 : MSci(Hons) Chemistry with Management (Year 3)
School of Management
- UMMN-ANB07 : BSc(Hons) Business with Thin sandwich placement(s) (Year 4)
- UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
- UMMN-AFB14 : BSc(Hons) Management (Year 3)
- UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)
- UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)
Department of Politics, Languages and International Studies
- UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 4)
- UXXX-AYB04 : BSc(Hons) International Management and Modern Languages (German) with Year Abroad (Year 4)
- UXXX-AYB06 : BSc(Hons) International Management and Modern Languages (Spanish) with Year Abroad (Year 4)
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Notes: - This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
- 好色tv and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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