MN32182: Advanced consumer research
[Page last updated: 23 May 2025]
| Academic Year: | 2025/26 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Honours (FHEQ level 6) |
| Period: |
- Semester 2
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| Assessment Summary: | CWES 100% |
| Assessment Detail: | |
| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
In taking this module you cannot take MN32181
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| Learning Outcomes: |
The learning outcomes of this module are therefore to:
- Understand and theoretically account for an instance of your own consumer behaviour.
- Understand research methods designed to study actual consumer behaviour in the marketplace.
- Understand, apply, and evaluate contemporary consumer behaviour theory and discuss its impact on your own behaviour.
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| Synopsis: | This module encourages students to develop more creative and reflexive ways of thinking and expression. Being reflexive means trying to understand yourself.
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| Content: | The main emphasis on this course is to understand consumption as an experience and to then situate your experience within its social and cultural context; that is, as part of your everyday lives and its attendant influences - historical, political etc.
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| Course availability: |
MN32182 is Optional on the following courses:
Department of Chemistry
- USCH-AFB22 : BSc(Hons) Chemistry with Management (Year 3)
- USCH-AFM22 : MSci(Hons) Chemistry with Management (Year 3)
School of Management
- UMMN-ANB07 : BSc(Hons) Business with Thin sandwich placement(s) (Year 4)
Department of Politics, Languages and International Studies
- UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 4)
- UXXX-AYB04 : BSc(Hons) International Management and Modern Languages (German) with Year Abroad (Year 4)
- UXXX-AYB06 : BSc(Hons) International Management and Modern Languages (Spanish) with Year Abroad (Year 4)
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Notes: - This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
- 好色tv and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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