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MN32178: Contemporary marketing communications

[Page last updated: 23 May 2025]

Academic Year: 2025/26
Owning Department/School: School of Management
Credits: 10 [equivalent to 20 CATS credits]
Notional Study Hours: 200
Level: Honours (FHEQ level 6)
Period:
Semester 1
Assessment Summary: CWVI 100%
Assessment Detail:
  • Marketing communications campaign plan (CWVI 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes: By the end of the unit, you will be able to:
* Understand the range and function of the Marketing Communications Mix.
* Apply and evaluate marketing communication practices for the development of successful brand campaigns.
* Develop campaigns in response to real-life business dilemmas to satisfy key marketing objectives.


Synopsis: "Learn how to create your own marketing campaigns by exploring cutting edge communications theory and practice. Understand the tools, media and messages that make up the modern marketing communications mix, and how these are influenced by consumer behaviour. Investigate best practice in how campaigns are designed and measured. "

Content: This unit focuses on the theories and practices involved in effectively linking consumers with brands and products through marketing communications in both domestic and multinational contexts, from both 'client' and `agency' perspectives. The unit reflects longer term and current developments in advertising, public relations, sales promotion, direct marketing, and personal selling and the content will therefore be reviewed on an annual basis and updated as appropriate.

Course availability:

MN32178 is Optional on the following courses:

Department of Chemistry School of Management
  • UMMN-ANB07 : BSc(Hons) Business with Thin sandwich placement(s) (Year 4)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB14 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)
Department of Politics, Languages and International Studies
  • UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 4)
  • UXXX-AYB04 : BSc(Hons) International Management and Modern Languages (German) with Year Abroad (Year 4)
  • UXXX-AYB06 : BSc(Hons) International Management and Modern Languages (Spanish) with Year Abroad (Year 4)

Notes:

  • This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
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