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MN32046: Developing new products and services

[Page last updated: 23 May 2025]

Academic Year: 2025/26
Owning Department/School: School of Management
Credits: 10 [equivalent to 20 CATS credits]
Notional Study Hours: 200
Level: Honours (FHEQ level 6)
Period:
Semester 1
Assessment Summary: CWES 30%, CWVG 70%
Assessment Detail:
  • Individual essay (CWES 30%)
  • Group presentation (CWVG 70%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN10573 OR take MN20016 OR take MN20081
Learning Outcomes: On successful completion of this course, students should be able:
  • Explain and critically appraise a variety of theoretical approaches to the development of new products and services
  • Create a product portfolio revitalisation strategy using 'cultural innovation' framework



Synopsis: Explore the theories involved in creating and developing new products and services. You'll use a range of tools to examine what makes excellent products 'excellent', and how to create good ideas for products and services. You'll learn about a wide set of tools, approaches and frameworks that will help you solve business problems involving market saturation, multinational firms and tech giants.

Content: How do successful products and services come into existence? Is it driven by incredible feats of imagination and genius, by visionaries such as Thomas Edison, or by ordinary fiercely passionate consumers? Should we wrestle product and service development away from the function-obsessed engineers and instead consider successful products as the result of attaching powerful ideologies to products, forging breakthrough innovations that challenge saturated markets? And what makes platforms such as Facebook and Google so successful, and is there a future for these Trillion Dollar companies? This unit introduces students to the development of new products and services. It answers the questions posed above and in doing so, provides students with theoretical and practical tools to aid the creation of original and unique products and services.

Course availability:

MN32046 is Compulsory on the following courses:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)

Notes:

  • This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
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