MN32044: Digital marketing culture
[Page last updated: 23 May 2025]
| Academic Year: | 2025/26 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Honours (FHEQ level 6) |
| Period: |
- Semester 2
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| Assessment Summary: | CWES 100% |
| Assessment Detail: |
- A critically reflective academic essay addressing cultural effects of digital marketing (CWES 100%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
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| Learning Outcomes: |
By the end of this unit students should be able to:
- Critically analyse emergent cultural effects of digital marketing practices;
- Understand the relevance and implications of these effects in relation to broader culture, social life, and digital marketing practices;
- Demonstrate an understanding of the ethical dilemmas related to both the digital marketing practices and the cultural effects;
- Engage with academic critical theory and processes of critical reflection.
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| Synopsis: | "Investigate the cultural effects of digital marketing practices using social theory and critical reflection. You'll explore topics like:
- social media
- identity and the self in a digital age
- influencers
- big data and algorithms
- surveillance
- security and privacy"
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| Content: | This unit aims to address the cultural implications of digital marketing practices. Indicative content includes:
History and development of digital marketing
Digital marketing and the genesis of social media
Big data, algorithms and digital marketing culture
Self-identity in a digital world
Influencer capitalism
Surveillance, security, privacy and risk
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| Course availability: |
MN32044 is Compulsory on the following courses:
School of Management
- UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)
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Notes: - This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
- 好色tv and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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