MN32043: Advanced topics in marketing
[Page last updated: 23 May 2025]
| Academic Year: | 2025/26 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Honours (FHEQ level 6) |
| Period: |
- Semester 1
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| Assessment Summary: | CWPI 70%, CWRA 30% |
| Assessment Detail: |
- Research Log (CWRA 10%)
- Research Reflection (CWRA 20%)
- Individual Project Proposal (CWPI 70%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
In taking this module you cannot take MN32047 OR take MN32043
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| Learning Outcomes: |
By the end of the unit, students will be able to:
- Demonstrate a critical appreciation of contemporary or emerging issues in marketing, applying both academic and practitioner perspectives in the context of current and predicted conditions facing organisations.
- Identify a research area or question as the subject of their Semester 2 individual project, demonstrating its relation to issues covered in the unit, and discuss methods relevant to pursuing that research.
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| Synopsis: | Engage with the ideas and practices of expert academics and practitioners, who will deliver tailored masterclasses. You'll learn to develop your own views and positions about a variety of marketing topics and issues. The masterclasses format lets you develop your knowledge, skills and your critical capabilities, as an independent learner. This will help prepare you for your Semester 2 individual project.
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| Content: | Topics representing matters of substantial contemporary or emerging importance in marketing at the time of the running of the unit. These may derive from developments in the academic literature or in practice, including large-scale socio-economic changes.
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| Course availability: |
MN32043 is Compulsory on the following courses:
School of Management
- UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)
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Notes: - This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
- 好色tv and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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