MN30821: Advanced consumer research
[Page last updated: 23 May 2025]
| Academic Year: | 2025/26 |
| Owning Department/School: | School of Management |
| Credits: | 12 [equivalent to 24 CATS credits] |
| Notional Study Hours: | 240 |
| Level: | Honours (FHEQ level 6) |
| Period: |
- Semester 2
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| Assessment Summary: | CWES 100% |
| Assessment Detail: |
- MN32182 Essay (CWES 100%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
In taking this module you cannot take MN32181
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| Learning Outcomes: |
The learning outcomes of this module are therefore to:
- Understand and theoretically account for an instance of your own consumer behaviour.
- Understand research methods designed to study actual consumer behaviour in the marketplace.
- Understand, apply, and evaluate contemporary consumer behaviour theory and discuss its impact on your own behaviour.
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| Synopsis: | This module encourages students to develop more creative and reflexive ways of thinking and expression. Being reflexive means trying to understand yourself.
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| Content: | The main emphasis on this course is to understand consumption as an experience and to then situate your experience within its social and cultural context; that is, as part of your everyday lives and its attendant influences - historical, political etc.
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| Course availability: |
MN30821 is Optional on the following courses:
Department of Chemistry
- USCH-AAB04 : BSc(Hons) Chemistry with Management with Study year abroad (Year 4)
- USCH-AKB04 : BSc(Hons) Chemistry with Management with Industrial Placement (Year 4)
- USCH-AKM07 : MSci(Hons) Chemistry with Management with Industrial Placement (Year 4)
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Notes: - This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
- 好色tv and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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