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MN30818: Contemporary marketing communications

[Page last updated: 23 May 2025]

Academic Year: 2025/26
Owning Department/School: School of Management
Credits: 12 [equivalent to 24 CATS credits]
Notional Study Hours: 240
Level: Honours (FHEQ level 6)
Period:
Semester 1
Assessment Summary: CWVI 100%
Assessment Detail:
  • MN32178 Marketing communications campaign plan (CWVI 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes: By the end of the unit, you will be able to:
* Understand the range and function of the Marketing Communications Mix.
* Apply and evaluate marketing communication practices for the development of successful brand campaigns.
* Develop campaigns in response to real-life business dilemmas to satisfy key marketing objectives.


Synopsis: "Learn how to create your own marketing campaigns by exploring cutting edge communications theory and practice. Understand the tools, media and messages that make up the modern marketing communications mix, and how these are influenced by consumer behaviour. Investigate best practice in how campaigns are designed and measured. "

Content: This unit focuses on the theories and practices involved in effectively linking consumers with brands and products through marketing communications in both domestic and multinational contexts, from both 'client' and `agency' perspectives. The unit reflects longer term and current developments in advertising, public relations, sales promotion, direct marketing, and personal selling and the content will therefore be reviewed on an annual basis and updated as appropriate.

Course availability:

MN30818 is Optional on the following courses:

Department of Chemistry
  • USCH-AAB04 : BSc(Hons) Chemistry with Management with Study year abroad (Year 4)
  • USCH-AKB04 : BSc(Hons) Chemistry with Management with Industrial Placement (Year 4)
  • USCH-AKM07 : MSci(Hons) Chemistry with Management with Industrial Placement (Year 4)

Notes:

  • This unit catalogue is applicable for the 2025/26 academic year only. Students continuing their studies into 2026/27 and beyond should not assume that this unit will be available in future years in the format displayed here for 2025/26.
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